OUR CAPABILITIES
What we do
We make stuff. And we were gonna leave it there, but our boss made us elaborate. So… we make stuff that helps consumers and business owners get the most out of Yelp. Whilst we’re at it, we hope to gain some fans along the way.
OUR SKILLS
We do it by bringing together over 100+ years of collective experience and a daily smile on each of our faces. (Smiling is important.) Our team specializes in…
OUR MISSION AND VALUES
Our mission is to bring the Yelp brand to life in everything we do. We don’t just write pretty words and make pretty designs, we create with purpose.
Our work is grounded in research, fueled by customer insights, and shaped by endless curiosity. By asking good questions, listening, and learning, we create work that moves hearts and minds, inspires meaningful action, and drives the business forward.
You’ll know us as hard workers, do-whatever-it-takes-ers, and fierce collaborators. When you work with us, your goals are our goals. And the things that keep you up at night, keep us awake too.We are a group of creative folks that enables fandom inside and outside of Yelp.
Doing our job right means turning customers into fans of local businesses, people into fans of Yelp, and along the way, you into fans of us.
Be smart investors
Make It Count
Be accountable for doing work that matters and right sizing effort / budget spend with business impact in mind. Your time is valuable…use it wisely.
Know your customer
Know Your Sh!t
Master the rules of your craft so you can break them. (You’ll need this to be unboring.) Know what you know, and know what you don’t know.
Listen. Ask. Listen again.
Be curious and seek to understand the world around you. Ask questions and listen. Get to know the people, the business, and the problems.
Do work that moves people
Bring Joy
Have a good time. Make people’s day. Enjoy the journey and the process. Make work not feel like work. Make ads not feel like ads.
Be Good
Be a good human. Earn trust daily by showing up, doing your part, and lending a hand. Assume the best, even when faced with the worst.
Advocate and educate always
Be Open
Be open and honest…feedback is a gift. Embrace change and new ideas. Be open to seeing things from a new perspective. And be open to being wrong.
